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"Konecranes had collected over 130 people from around the globe in Abu Dhabi and everyone appreciated very much the presentation of Ali!
We would highly recommend Ali to any company that would like to spread knowledge and understanding of the Middle East culture to their organization.”
Niklas Brönn, Area Director Middle East at Konecranes Middle East, Dubai
"Session was really good, informative and enjoyable experience and the agenda was well selected to have topics about the region, UAE and also story about UAE union and also
a brief about religion and business etiquette.”
Amani El Bayoumi, HR, International Mobility, Advisor at BP Exploration, Abu Dhabi
"After Ali Saloom’s presentation, almost 80% of the invitees asked for him again and he was the star of our ceremony. They as well mentioned his name couple of
of times as the best presentation they had across the event.”
Sarah, Donor Relations Manager, University Advanced Dept at Abu Dhabi University, Abu Dhabi
"His Intercultural Awareness Workshop was an effective way to bridge the gap between Eastern & Western cultures and to address misunderstandings
that arise due to unfamiliarity. His ability to bring this awareness to a diverse group in such an interactive, positive, and spirited manner captivated the participants and made them realize we are ultimately more similar than different. It’s all about perception and understanding.”
Mariam Ahmed, Learning & Development Manager, Healthpoint , Abu dhabi UAE
"As a teacher and cultural guide to the UAE, Ali Saloom is first-class. For BP employees in Abu Dhabi, his sessions have been hugely effective in transferring
knowledge about Emirati culture and history, delivered in an engaging and entertaining style.”
”I have been delighted this afternoon by the number of pupils and staff who have commented to me about how informative and entertaining they found your talks at Repton today.
Thank you so much for a memorable series of events which the pupils and the staff will remember for some time to come. Certainly it has been a great way to fire up the school in preparation for our National Day celebrations next week.
As I said at the end of your Senior School Assembly, you did indeed create a very special interest and enthusiasm today and I and Repton School are extremely grateful to you.
With best wishes and thanks ”
Jonathan Hughes-D'Aeth, Headmaster.
Repton School, Dubai
”An effective way to help expatriate staff gain a deeper insight and knowledge of the values, vision and heritage of the country in which we have chosen to live and work. Ali Alsaloom is an
engaging, enthusiastic communicator whose commitment is evident in his interactive and motivating workshops.”
Sheikha Mahra Khalid Saqer Al Qassimi, TDIC, Abu Dhabi
”Thank you so much for an outstanding cultural tour and briefing of both Abu Dhabi and Dubai, two very different and diverse cities. We learned a great deal about the UAE in a very
short amount of time, and our faculty and administrators benefited very much from your in-depth knowledge. I highly recommend Embrace Arabia to other university groups from the United States and from around the world.”
Aleta Wenger, Yale University
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Mr Ali’s key note speech at the recent Taaleem-Edison Learning Conference for the teachers and senior staff of the four government schools, which are currently working in partnership
with Taaleem-Edison Learning as part of the PPP programme, was inspiring and very relevant to the changing context of education in the Abu Dhabi emirate. The participants enjoyed the stories from Mr Ali’s life which were used to illustrate the main points as they found these amusing, humorous and empathetic to the challenges that they face on a daily basis. This was a lively presentation delivered in a relaxed manner which focused on the continuing promotion of the heritage and culture of the UAE within the context of educational reform, which chimed appropriately to the values of the audience.”
Dr Jan Wilson, Director of Schools, Abu Dhabi
”Your programs, which are designed to meet the needs of our professionals and their families transferring in and out of the UAE, have been outstanding in addition to the intercultural
training workshops and guidance you provide to our clients in order to continually improve their staff communication skills with their partners and customers in the region and not just in the UAE. The on-going dialogue to assess the needs of our specific clients and the individual follow-up with our employees is an evidence of your interest in the success of each person who participates in one of your programs. The network of facilitators and leaders in the field of cross-cultural training that you bring to us is superior. Each session is led by first-class professionals who are well versed in issues of adjustment to life overseas and cross-cultural communication, as well as bringing specific knowledge of the countries of origin/destination of the participants. The programs are comprehensive and clear in content. Our employees and their families consistently rate the cultural training programs among the best and most important aspect of their preparation for life abroad. I deeply thank you for playing a critical role in the success of our global programs.”
Virginie Desplaces, Nomad Relocation Services France, Switzerland, UAE
"We found the Ask Ali presentation to be both engaging and informative for our students. Ali was able to engage a diverse audience of students and parents, of different ages and
cultures; all finding him equally entertaining. The mix of enlightening information and humour was especially effective and I would recommend him to any school."
Lucy Scott, Head of Secondary, BISAD.
The British International School, Abu Dhabi
Nord Anglia Education Limited
"I would like to thank you for participation and support that made the launch the Emirati-Swiss Friendship Platform a great and memorable event. We have revived very positive
feedback from my fellow Swiss trustees and our honored Emirati representatives."
Wolfgang Amadeus BRUELHART, Ambassador of Switzerland
”Our members and guests thoroughly enjoyed the interactive approach and were able to gain a better insight into the Arabic culture along with a greater respect for its people.
Ali’s presentation is vital in today’s world, where the Arabic culture and traditions are often greatly misunderstood. We highly recommend ‘Embrace Arabia’ to any business or individuals interested in learning about and working in the Gulf.”
Ahmed Shehada, Chairman, Canadian Business Council Dubai & the Northern Emirates
”I would like to thank you personally on behalf of the Mubadala Aerospace for the enlightening and informative cultural presentation. Your ability to clearly communicate cultural
attributes of the UAE is highly commendable. I believe that everyone on the team (including UAE nationals) have left with a better understanding and appreciation for the UAE's culture and heritage. We wish you all the best in your future endeavors.”
Homaid Al-Shemmari, Associate Director, Mubadala Aerospace
”Ali!! hey, my name is Nina and i was working at the Abu Dhabi grand prix last week.. i am just writing to you to say thank you so so much for your culture talk.. i think we all needed it.. it helped
every single person there understand more about the UAE.. religion, traditions and respect.. absolutely amazing!! everyone was talking about you for the next few days... amazed at how good your talk was!! so thank you again, it was fantastic and eye opening... I’ve been telling everyone about the stuff you told us.. educating Britain bit by bit!!”
Nina, GrandPrix, Abu Dhabi
”It was awesome and I immensely enjoyed the animated delivery of Ali!”

Eldryn Lighid, Abu Dhabi
”I was spellbound by his presentation. Mr. Ali is truly an ambassador for the Gulf. His presentation was articulate, informative and liberally laced with humour. His personality was one
of great charm. He lived and breathed his subject matter and imparted his knowledge and experience, leaving 80 odd ladies thirsting for more.”
Angela De Jong, Abu Dhabi

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