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“The Answers to our everyday top-of-mind Questions, captured by Ask Ali, has given thousands of our clients and students, an educational-edge when it comes to understanding the deep cultural codes. In it Ali helps newcomers to the Arab region overcome their fears, misconceptions and gain complete clarity about the local culture and how to integrate with it, as an expat family or for business purposes. For me it’s a must read, for everyone that visits the UAE and the Gulf region.”

Reg Athwal

Family Business Authority, Founder & Chairman, RTS Global Partners & Family Business Academy

“If you are looking to visit any Arab country, you will need to know the basics, and this book delivers that and if you are going to live and work or do business, then you definitely need this book as it helps you to understand and appreciate the local culture from the basics to the very deep information about the local people.”

Laura Koot

Managing Editor and Art Director, TheNational

“For all of my years of experience in tourism training I’ve never met a dedicated guide as Ali, making him one of the best tourist and cultural guides not only in the UAE but in the entire region, his books will add so much value to your new life in the country you will settle in in the beautiful middle east.”

Michelle Sabti

Stakeholder and Corporate Relations, Masdar

“For the past 20 years I’ve never read such a comprehensive very well written and informative book on cultural awareness about locals and their traditions and on business relationships and how do’s and don’ts such as the Answers book by Ask Ali, its high recommended and a must read for a successful transition into living in the Gulf region.”

David Anthony Quinn

Content & Quality Control Expert


Psst! Wanna know the secrets of Arabian Gulf Culture?

Ali Alsaloom – columnist, TV host and Environmental Awareness Ambassador – has made it his life’s mission to open a dialogue between Gulf nationals and the rest of the world. This volume contains 500 questions from around the globe about everything from how to behave in the office to what Arab blessings to use. When you finish The Answers you will confident about meeting and interacting with locals whether you live in the region, are thinking of moving here or are just curious.