To know one another

Duroob — the world, through the stories of its people

A cultural travel series that goes beyond landmarks to explore how people live, what they believe, what they preserve and what they pass on. Ali is the guide into the story.

VanuatuBotswanaHondurasLatviaMoroccoPapua New GuineaLebanonSouth AfricaMongoliaLithuaniaTimor-LesteCyprusColombiaBarbadosNepalGabonSaudi ArabiaSenegalSicily IslandCape VerdeMauritaniaSão Tomé & PríncipeTunisiaBurundiSri LankaMexicoOmanIndonesiaCambodiaNamibiaIndia

The map

Choose a country. Read the journey. Imagine that story in your room.

A selection from more than 200 destinations. Open a country to read the place, who was in the frame, and the idea Ali can carry onto a stage.

United Arab Emirates

It started here

Before the world, there was home. Ask Ali began as a patient answer to the questions visitors and residents were unsure how to ask — about manners, faith, work, and the thinking underneath Emirati life.

In the frame

Majlis hosts, families, and a generation explaining its own country to the people who came to build a life in it.

What Ali brings into the room

The root of every programme Ali runs: culture is not a checklist. It is how people think, communicate and decide who to trust.

Watch this episode

The philosophy

“Beyond landmarks — into how people live, what they believe, and what they pass on.”

Duroob is a cultural travel series that goes beyond landmarks to explore how people live, what they believe, what they preserve and what they pass from one generation to the next. Across its seasons, the programme has documented communities, traditions, landscapes and human encounters from around the world.

Seasons

300+

Episodes

200+

Destinations

Broadcast Partners

Streaming Platforms & Online Partners

Media & Culture Awards

The journey is the evidence. The talk is the invitation.

If the map inspires you, that is the point. Clients read, then they want Ali on their stage or inside their organisation.