“His insights help remove the fear of getting it wrong, and replace it with confidence and connection.”
Gulf News
Biography
From the UAE’s tourism and cultural landscape to stages around the world
For more than two decades, Ali Al Saloom has dedicated his work to one simple idea: to understand people, we must first understand their culture.
Keynote speakerCultural consultantBestselling authorTV host · DuroobFounder · Ask AliBrand ambassadorConservation ambassador
Ali Al Saloom is an Emirati cultural storyteller, author, keynote speaker, consultant and television host whose work has spent more than two decades helping people understand culture — first by introducing international audiences to the UAE, and later by travelling the world to document the stories, traditions and knowledge of other communities.
After dedicating 20 years to the tourism and cultural landscape of the UAE, Ali came to realise that his journey extended far beyond the industry itself. His story of self-discovery and career transformation became a beacon of inspiration for youth across the region — proving that with passion, dedication and perseverance, anything is possible. Through Ask Ali, The Answers and his long-running travel-cultural series Duroob, Ali has built a body of work centred on curiosity, cultural intelligence and human connection. Having travelled to over 200 destinations and spoken at thousands of events, he is a respected public figure, an influential voice on social media and a trusted brand ambassador.
Mission
Passionately bridging cultures
To connect people through culture, and guide organisations to succeed with deeper understanding, respect and authenticity.
Vision
A world connected through understanding
Where cultural insight leads to stronger relationships, smarter business and meaningful human connection.
Milestones
Two decades, five turning points
20 years
UAE tourism & culture
Building the career that became his story.
Ask Ali
Every expat’s best friend
Answering the world’s questions about Emirati culture.
1.6M copies
The Answers
500 questions become a bestselling cultural guide.
14 seasons
Duroob
Awarded Best Cultural Program.
Today
200+ destinations
Keynotes, programmes and advisory worldwide.
In the room