Ask Ali and it will be given

Speaker, author, and cultural guide empowering growth through storytelling and intercultural insight.

The Answers book by “Ask Ali”

Essential cultural knowledge for newcomers and those interested in Arab and Islamic culture.

Training & Consultancy

Consulting and training designed to elevate people — to grow, lead, and thrive.

Inspiration & Motivation

Book Ali for your next event

About

Meet Ali Alsaloom

ALI ALSALOOM Ask Ali and it will be given After dedicating 20 years to the tourism and cultural landscape of the UAE, Ali Alsaloom came to realize that his journey extended far beyond the industry itself. His powerful story of self-discovery and career transformation became a beacon of inspiration for youth across the region—proving that with passion, dedication, and perseverance, anything is possible. Today, Ali is a transformational speaker, bestselling author of the intercultural series

“The Answers by Ask Ali,” and the creator of the award-winning travel cultural show “Duroob”. Through his impactful speeches and creative storytelling, he shares hard-earned wisdom with sold-out audiences worldwide and reaches millions online. Having traveled to over 190 destinations and spoken at thousands of events, Ali Alsaloom is a respected public figure, influential voice on social media, and trusted brand ambassador.

Training & Consultancy

Engage. Empower. Elevate

PERSONAL CONSULTATION WITH ALI

Consultation involves listening to the issue. ​It is hoped that an answer, solution, action plan be found for it, then the best action plan advice is given, discussed, and a mechanism is developed to embrace and implement it…

CORPORATE CONSULTATION WITH ALI​

More than 17 years of experience in the field of consulting and professional training, the office represents a blend of skilled cultural, marketing and business consultants who have rare depth in understanding the Arab region, the Gulf region and the UAE…

Duroob Al Riyada

Duroob Al Riyada
An inspiring talk by Ali to motivate your audience to understand and appreciate the power of knowledge and being aware on how to effectively be unique in what you deliver, maximum impact on your society workforce.

Inspiring – Motivating – Energetic – Uplifting

To be a Pioneer or Disappear

A lecture calling for self-discovery before it’s too late. A very inspiring interactive lecture that forces attendees to reflect and hold oneself accountable for today’s achievements, failures or lessons to take advantage of for development and improvement… This interactive lecture also encourages creativity, innovation and enthusiasm when looking for solutions. And the importance of passion in continuing this discovery.

Inspiring – Motivating – Energetic – Uplifting

Discover “The Answers” by Ask Ali

This volume contains 500 questions from around the globe about everything from how to behave in the office to what Arab blessings to use. When you finish The Answers, you will be confident about meeting and interacting with locals whether you live in the region, are thinking of moving here or are just curious.
Time Out Abu Dhabi

“Making Friends Through Pages”
"It’s the only opportunity to read something about this country and automatically make a friend with a real person, called Ali.”

Gulf News

"A True Cultural Bridge"
"Ali answers real-life questions from expats with honesty and warmth. His insights help remove the fear of getting it wrong, and replace it with confidence and connection."

Samuel Snoek-Brown

cultural author & reviewer

“A Cultural Game-Changer”"
"This tiny mini-guide manages to pack in a lot of unexpected details, background, and tips. When you're finished reading it, you'll feel like you have a friend in the UAE—which is exactly how Ali invites you to feel."

Sarah K

Canada

“Finally, a book that explains the UAE without sugarcoating or stereotyping.”

Javier M

Spain

“Thanks to Ali, I walked into my first Emirati meeting feeling confident and respectful.”

Emily R

UK

“I wish I had read this before moving to Abu Dhabi—it answered every question I had.”

Michael D

USA

“The perfect bridge between East and West.”

Ahmed F

Egypt

“Ali speaks like a friend, not a professor. That’s what makes this book powerful.”

Naoko S

Japan

“From greetings to gestures, this book helped me avoid embarrassing mistakes.”

Thomas L

Germany

“It’s rare to find something so insightful and enjoyable to read.”

Lina M

Philippines

“This book should be handed out with every UAE work visa!”

Jean-Pierre B.

France

“Ali helped me understand the beauty behind cultural traditions I once found confusing.”

Maya A

India

“I’m an HR manager in Dubai, and this is now required reading for new hires.”

David N

Australia

“Ali doesn’t just answer questions—he builds cultural empathy.”

Reem T

Jordan

“It’s like having a local mentor in your back pocket.”

Hassan O

Nigeria

“This book gave me the confidence to engage, not just observe.”

Anna V

Russia

“Ask Ali made me feel welcome before I even boarded my flight to the UAE.”

Paul C

South Africa

“I’ve lived in the Gulf for 10 years. I still learned new things from this book.”

Isabella G

Italy

“Every chapter answered a question I was too shy to ask. Highly recommended to all professionals and people interested in the Arab region”

Michelle Tunner

UK

“Ali humanizes culture. That’s the magic of this book.”

Omar H

Lebanon

“A must-read for educators and consultants working in the region.”

Rachel S.

USA

“It taught me how to communicate with respect, and be respected in return. The book is rich in content indeed and is a must read for all expats”

Stefan M

Sweden

“I now understand that what seems different isn’t strange—it’s just unfamiliar. This book made the unfamiliar feel familiar.”

Over 1.6 Million Copies Sold

Trusted by readers around the world, The Answers has become a go-to reference on Emirati and Gulf culture. With over 1.6 million copies distributed globally, it's more than a book—it's a movement for mutual understanding.

PERSONAL CONSULTATION WITH ALI

Consultation involves listening to the issue. It is hoped that an answer, solution or advice be found for it, then the best advice is given, discussed, and a mechanism is developed to embrace and implement it. Consultation duration: two hours.
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