The Book
Discover “The Answers” by Ask Ali
Why People Love The Answers:
- Easy-to-read, straight from an Emirati perspective
- Packed with real-life questions and practical tips
- Bridges the gap between locals and expats
- Helps professionals and visitors navigate life in the UAE with ease
“Making Friends Through Pages”
"It’s the only opportunity to read something about this country and automatically make a friend with a real person, called Ali.”
"A True Cultural Bridge"
"Ali answers real-life questions from expats with honesty and warmth. His insights help remove the fear of getting it wrong, and replace it with confidence and connection."
cultural author & reviewer
“A Cultural Game-Changer”"
"This tiny mini-guide manages to pack in a lot of unexpected details, background, and tips. When you're finished reading it, you'll feel like you have a friend in the UAE—which is exactly how Ali invites you to feel."
Canada
“Finally, a book that explains the UAE without sugarcoating or stereotyping.”
Spain
“Thanks to Ali, I walked into my first Emirati meeting feeling confident and respectful.”
UK
“I wish I had read this before moving to Abu Dhabi—it answered every question I had.”
USA
“The perfect bridge between East and West.”
Egypt
“Ali speaks like a friend, not a professor. That’s what makes this book powerful.”
Japan
“From greetings to gestures, this book helped me avoid embarrassing mistakes.”
Germany
“It’s rare to find something so insightful and enjoyable to read.”
Philippines
“This book should be handed out with every UAE work visa!”
France
“Ali helped me understand the beauty behind cultural traditions I once found confusing.”
India
“I’m an HR manager in Dubai, and this is now required reading for new hires.”
Australia
“Ali doesn’t just answer questions—he builds cultural empathy.”
Jordan
“It’s like having a local mentor in your back pocket.”
Nigeria
“This book gave me the confidence to engage, not just observe.”
Russia
“Ask Ali made me feel welcome before I even boarded my flight to the UAE.”
South Africa
“I’ve lived in the Gulf for 10 years. I still learned new things from this book.”
Italy
“Every chapter answered a question I was too shy to ask. Highly recommended to all professionals and people interested in the Arab region”
UK
“Ali humanizes culture. That’s the magic of this book.”
Lebanon
“A must-read for educators and consultants working in the region.”
USA
“It taught me how to communicate with respect, and be respected in return. The book is rich in content indeed and is a must read for all expats”
Sweden
“I now understand that what seems different isn’t strange—it’s just unfamiliar. This book made the unfamiliar feel familiar.”
“Making Friends Through Pages”
"It’s the only opportunity to read something about this country and automatically make a friend with a real person, called Ali.”
"A True Cultural Bridge"
"Ali answers real-life questions from expats with honesty and warmth. His insights help remove the fear of getting it wrong, and replace it with confidence and connection."
cultural author & reviewer
“A Cultural Game-Changer”"
"This tiny mini-guide manages to pack in a lot of unexpected details, background, and tips. When you're finished reading it, you'll feel like you have a friend in the UAE—which is exactly how Ali invites you to feel."
Canada
“Finally, a book that explains the UAE without sugarcoating or stereotyping.”
Spain
“Thanks to Ali, I walked into my first Emirati meeting feeling confident and respectful.”
UK
“I wish I had read this before moving to Abu Dhabi—it answered every question I had.”
USA
“The perfect bridge between East and West.”
Egypt
“Ali speaks like a friend, not a professor. That’s what makes this book powerful.”
Japan
“From greetings to gestures, this book helped me avoid embarrassing mistakes.”
Germany
“It’s rare to find something so insightful and enjoyable to read.”
Philippines
“This book should be handed out with every UAE work visa!”
France
“Ali helped me understand the beauty behind cultural traditions I once found confusing.”
India
“I’m an HR manager in Dubai, and this is now required reading for new hires.”
Australia
“Ali doesn’t just answer questions—he builds cultural empathy.”
Jordan
“It’s like having a local mentor in your back pocket.”
Nigeria
“This book gave me the confidence to engage, not just observe.”
Russia
“Ask Ali made me feel welcome before I even boarded my flight to the UAE.”
South Africa
“I’ve lived in the Gulf for 10 years. I still learned new things from this book.”
Italy
“Every chapter answered a question I was too shy to ask. Highly recommended to all professionals and people interested in the Arab region”
UK
“Ali humanizes culture. That’s the magic of this book.”
Lebanon
“A must-read for educators and consultants working in the region.”
USA
“It taught me how to communicate with respect, and be respected in return. The book is rich in content indeed and is a must read for all expats”
Sweden
“I now understand that what seems different isn’t strange—it’s just unfamiliar. This book made the unfamiliar feel familiar.”
Over 1.6 Million Copies Sold
Personal Consultancy
Corporate Consultancy
